So why is Hyaluronic acid such a big deal?
So why is Hyaluronic acid such a big deal? The magic of this ingredient lies in its ability to retain moisture. It can hold up to 1000 times its own weight in water and is known to play a vital role in the anti-ageing process.
One of the hallmarks of youthful skin is its moisture content. As we age, our skin loses moisture, resulting in a loss of firmness and suppleness.
Hyaluronic acid can improve your skins moisture content and at the same time strengthen the skins natural barrier; that is, the outer most layers of your skin. A healthy skin looks and feels softer, smoother and plumper – all hallmarks of younger-looking skin!
We know that just about everything, from sun damage and acne to sensitive skins and rosacea, can lead to an impaired acid mantle, so repairing the skins barrier is very important. Hyaluronic acid can go a long way towards fixing, or at least minimising, those issues, by maintaining the skins structure, which means it’s helpful for all skin types. Its lightweight texture isn’t an issue for oily skin, and it’s gentle enough that it isn’t a problem for sensitive skin.
Even better, Hyaluronic acid provides antioxidant defence against free-radical damage and helps reduce inflammation. Now that’s what I call a multitasking anti-ageing ingredient.